The Pills of Joy: Now Orange and for the Young
Viagra, Cialis and Levitra – the three resembling medicine from impotence – are working up new and new segments of the market. If sometime ago elderly senator Bob Dowl took part in the first Viagra advertising campaign, now the main characters of the commercials are men under 40.
Marketers don’t offer the customers to receive treatment from impotence, but position the preparations as the pills of joy. Levitra, for example, is colored in cheerful orange.
Who Buys Viagra Nowadays?
According to The New York Times, firstly people suffering from impotence started to receive these medicines. Following the prescription, patients with diabetes, neurological malfunction and the side effects of antidepressants managed to restore their lives.
Though later the demand for Viagra has greatly risen. First, doctors started prescribing medicine for everyone who asked for that. Second, there appeared numerous drugstores which offered preparations from impotence without any prescription and with delivery.
Correspondingly, the circle of consumers has become wider. Even healthy people have become “patients” as they wanted to play safe before stirring dating.
The portrait of one of such a consumer is given in the New York Times. 41-year-old Chris London lives in New York and is an attorney. One of his business partners once declared that she couldn’t work with a man normally if she hadn’t had sex with his before. London was confused at any rate, but agreed to meet in the evening. Following the advice of his fellow-doctor he overcame his nervousness with the help of Viagra having swallowed it in the bathroom.
Simply speaking, Viagra, Levitra and Cialis are bought by everyone who wants to be sure in his sexual abilities irrespective of the circumstances. The producers of the medicines point out at the same time that neither having meals nor alcohol influence their effectiveness.
What Impotence?
Impotence or erectile disfunction is regarded as disability to keep up erection necessary for coitus.
This disorder affects both elderly men and rather young ones. In the first case the cause of impotence is more often some chronic diseases or injuries, and in the second impotence is a psychological problem.
In spite of the opinion of many men, Viagra and its analogues function exceptionally on penis blood supply and have no psychotropic effects. That is such preparations can improve potency, but not libido. However, as physicians have found out, very often the desire of coitus comes together with normal erection.
Sex in the City
According to psychologists, in the first place it’s the need of city on habitants to take Viagra. Sexual revolution has resulted in the fact that coitus more and more often takes place between unfamiliar people: colleagues, people who met at a party or via the Internet.
At the same time in the mind of many people there’s an image of an ideal man who’s always ready for coitus and is eager to have it. Trying to keep with this opinion, men take the pills in secret as did the above-mentioned Chris London. Entering the bedroom with high color in their cheeks, they complain of the heat and stuffiness. And in the morning they often suffer from headache.
As The New York Times mentions, such pills are often taken even by gay men. Both lovers do this secretly and then suffer the same side effects together.



